Modern Retail

Modern Retail Interview: Marby and Elm

Marby and Elm

Company Name: Marby and Elm

Founder: Eleanor Tattersfield

Website URL:

Social Media:

Number of Outlets: 1

Location: 33 Clerkenwell Road, London, EC1M 5RN.

Sector: Cards and gifts

Modern Retail had a lovely chat with Eleanor at her shop, Marby and Elm, in Clerkenwell, London. With novelty designs and a beautiful interior, it’s the only place you’ll need to go for your stationery and cards!



MR: How do you aim to stand out as a brand?

E: It’s a combination of old techniques and contemporary colours, slogans and wit. We love merging traditional aesthetics and modern simplicity.

MR: How would you sum up your target customer?

E: Our target or typical customer is a female, usually in their 30’s, with no children. She’ll be independent and all our customers like funny, quirky items and have great personalities!

MR: Why should people shop with you?

E: To keep independent shops alive! Keep artisans in work!

MR: What do you aim to do differently to your competitors?

E: We have a very personal one-on-one appearance. We pride ourselves on customer service, and we take an active interest in every customer.

MR: What challenges do you face as a business, and how do you aim to overcome them?

E: I enjoy challenges, like designing new products and slogans for example. I really enjoy working on coming up with new ideas for pads and planners.

MR: How do you use technology/media/ecommerce to improve your offering?

E: We are on social media and we have an online site which we make sales through too!

MR: What do you love about your work?

E: I love meeting new people and having a laugh in the shop with everyone!


Images were taken by David Anthony, Visual Merchandiser. You can read his interview here




Charlotte Lynch

Charlotte Lynch

Charlotte Lynch looks after marketing and operations for Modern Retail and is keen to help retailers grow. By conducting interviews and sharing informative content, Charlotte hopes Modern Retail can inform and engage retailers in the UK.