Celebrating its 38th year in business in 2020, Classic Canes is an unusual family business specialising in the wholesale of contemporary and traditional walking sticks, folding sticks, seat sticks and umbrellas. The range comprises over 700 models of traditional and contemporary walking sticks, including everyday wooden models, ladies’ fashionable patterned canes, folding walking sticks, orthopaedic canes and formal and collectors’ canes. The company has stockists in around 40 countries worldwide. Based in Somerset, England, Classic Canes is owned and managed by mother-and-daughter team Diana Porter (Director) and Charlotte Gillan (Managing Director).
Classic Canes was founded in 1982 when Diana first started selling walking sticks to local retailers from the back of her car after doing the school run. Her small business soon grew to supply retailers across the south-west of England. After the company started exhibiting at trade fairs, the customer base spread across the UK and abroad. Traditionally, walking sticks are sold through leather goods and country clothing shops, saddlers, tobacconists, department stores and quality gift shops. However, in recent years, healthcare shops, mail order catalogues, handbag and accessories stores, internet retailers and garden centres have also become successful sellers of walking sticks.
Classic Canes concentrates on well-designed, good-quality walking sticks and has developed the walking stick market greatly during its years in the wholesale market. When the company started, special sticks for women were almost unheard of and women had to make do with men’s sticks cut down to height. Classic Canes introduced fashionable canes for women to the UK market and today offers a vast range of colours and patterns to match any outfit. Floral prints are very popular as are more contemporary designs such as leopard print, jungle patterns and cartoon cats. Classic Canes has a great following among younger and more fashion-conscious walking stick users for whom a stick is a style statement as well as a mobility aid.
Classic Canes also offers a wide selection of folding walking sticks, which are very popular for their convenience. All folding models, whether plain, patterned or orthopaedic, are height-adjustable which gives them great appeal as gift lines as they can be easily altered to suit the height of the recipient.
Formal canes appeal to collectors and to people attending smart events such as the races or weddings. At Classic Canes, there is a cane to suit every type of user and appeal to their personal sense of style.
The company also offers exceptional support to its stockists and carries a useful selection of display stand options and point of sale materials. Most products are held in stock and can be swiftly despatched to both UK and international destinations. Classic Canes exhibits at several trade fairs each year and welcomes visits from new and existing customers.
Warren House, Hinton St George, Crewkerne, Somerset TA17 8TQ, England
Tel +44 (0)1460 75686 Fax +44 (0)1460 78222
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